“Here’s the only blogging tip you really need: always follow your intuition.”
– Kelly Thoreson
I suspect almost everyone’s blogs have drifted from or morphed into something different than that original concept. I know my plan in 2012 was to build a social commentary blog. I’d navigate the issues of the day and other relevant topics as I saw fit. It went 12 posts in 8 years well.
Now I’m writing mostly fiction with a side of poetry/photography and very occasionally a social commentary piece reminiscent of those early days. I do find the current iteration of the blog so much more fulfilling than the original concept. Whether I’m good and/or getting better at it I don’t know but I do try and follow the trends I see from my readers.
Intuition plays a role and being able to tap into the collective consciousness at the right time is important. How many bands were ahead of their time or missed the boat. Are the Beatles, U2, or Nirvana relevant if they don’t strike a cord at the right moment in history?
Those who find that lightning in a bottle unlock something special. We all have to tap into our intuition but that alone is not enough. We have to grow and nurture it. Put in the work to get the results. I find myself sifting, okay sifting may be a strong word, let’s go with looking through the data my posts generate. On which posts are my audience clicking like. Who is commenting and what are they saying when they do? What sites am I visiting or actively participating in that expose my blog to new viewers? Are they the type of viewers that I want to be associated with the brand I’m building?
I certainly don’t have thousands of followers but it doesn’t matter, maybe it would be different with a more consistent presence but with work and kids and life, it’s hard. Still, the main purpose of my blog was to provide a chance to be creative. Although the content has changed the blog fulfils a piece of the work-life balance that was missing and has proved to be exactly what I needed. For those who have come along for all or parts of the ride. Thank you.
And finally, one more pro tip…
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